Design Brief CUVCOR04B

I was given a design brief by Ashleigh to develop a logo and brand for a fictional camera shop/café called The Image Café. Before I go into further detail on the process of coming up with the logo, here is the final product:

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The idea behind the proposed business is essentially a place where you can have photos developed, and have a relaxing cup of coffee while you wait for said photos to be developed. In addition, it would also offer cameras and accessories for photography.

The non-negotiable parts of the brief were that it needed purple, blue, black and grey. In addition, there needed to be the logo itself, a brochure, a point-of-sale promotional product, a poster or booklet, and a website mockup.

So, I was a little stumped on ideas, before deciding to put a camera shutter in a tea cup! I also considered making a camera lens a mug, however that didn't have as much of a desired effect. During the first consultation, Ashleigh was really impressed with the logo I had come up with, and seemed rather content with how the logo was coming along. I struggled a little bit to find an appropriate font, because I wanted something classy and something that yells out quality and finesse, and using Times New Roman or Garamond would have been far too obvious, so I decided to use Day Roman instead. I found that the particular font was still decent and suited my needs, without being a bleeding obvious mass-distributed font.

The second consultation went pretty well. I was a bit stumped on what exactly to do for the point-of-sale product, particularly because I didn't entirely understand the concept of it at the time, but then I came upon the idea of using a camera lens-shaped mug that would come in a variety of colours, essentially using the same colours that is used on the logo. I pitched the idea at Ashleigh, and she was particularly happy with the idea.

Once I had the colours sorted out, I went to the Pantone+ guide to suss out colours that would closely match those that I had settled on. The colours I settled upon were:

• PANTONE 7662 CP (purple)
• PANTONE 2925 CP (light blue)
• PANTONE Cool Gray 5 CP
• PANTONE Process Black C

The shopfront I used is at Camera House (seemed appropriate at the time, although I really could have used one of the many café's instead). This is how it looks like in The Image Café trim:

Here's the brochure that I had come up with. I didn't want to put in too much information to overwhelm the potential customer, so I kept it nice and simple, and straight to the point, with necessary prices and such.

Front

Back

And here is the website mockup:

I had quite a bit of fun doing this! And I really hope that Ashleigh also likes what I came up with. She hasn't seem the final product yet (since she wasn't here last week) but I'm sure it'll be exactly what she was after.

My design brief CUVCOR04B

One of our recent assessments had us tasked with coming up with our own design brief for a new business. Me, being the motorsport enthusiast I am, decided to go for a motorsport-oriented business, with its own private racing facility. I figured that just having a race track was a bit of a bore, so I also opted to include tours, events and the like.

Business name

Riverina Revsport

Contact details

Josh Horsley

E-mail: j.horsley@gmx.com

Mobile: 0417582775

Project Type and Title

Branding and promotion of Riverina Revsport.

Background

Riverina Revsport is a new and exciting venture into the world of Australian motorsport and the very colourful history of Australia's automotive history. Our main focus will be providing a driving ring through the rural countryside just outside of Wagga Wagga, inspired by public road courses including Australia's own Mount Panorama, the autobahns of Germany, including the legendary Nürburgring Nordschleife, and events such as Targa Florio, Rallye Monte Carlo, and Isle of Man TT.

The circuit itself will be around 17km in length, situated within the southern outskirts of Wagga Wagga. The circuit will run clockwise, and will feature many fast sweeps combined with tricky, technical sections. The main inspiration for the overall layout of the circuit will be to emulate the feel of driving through the Australian countryside, however it will still be very challenging for all levels of driving ability. We will also have a go-kart circuit situated adjacent of pit lane, providing our own go-karts suitable for all ages. In the future, we may also hold club-level competitions for the more competitive drivers, providing a cheap and local alternative for those living in the Riverina.

Our facilities will be capable of holding track days, historic car festivals, and in the future, world-class events. We want to put Wagga Wagga on the world map, and we believe strongly that, given the sporting history of Wagga Wagga, and the Riverina in general, we can create a new and exciting motorsport hub in Australia, and possibly the southern hemisphere. We will be open to the public on most days, closing for a week every three months for maintenance purposes.

While the main focus of Riverina Revsport will be the circuit, we will also be offering tours for motoring enthusiasts for events including a tour of Britain during the Goodwood Festival of Speed, and a tour of Europe during the European summertime following several Formula One rounds, the 24 Hours of Le Mans, and the 24 Hours of Nürburgring, whilst also giving an opportunity to see the sights of Europe between race events. In addition, we will be able to provide packages for specific motorsport events, including many Formula One, MotoGP, V8 Supercars, and many sports car events. In addition, we will be offering advanced driver training courses, along with defensive driving courses, and the opportunity to acquire a CAMS racing license.

Main circuit pricing:

1 × one hour session - $50

2 × one hour sessions - $80

3 × one hour sessions - $110

Day pass - $150

1 month superpass - $1250 (50 one hour sessions)

Spectator entry - $25

Go-kart circuit pricing:

1 × one hour session - $35

2 × one hour session - $55

3 × one hour session - $75

Day pass - $100

Spectator entry - free

Memberships:

Club membership - $50

Club memberships are given upon the first visit, and is required for using the facilities. In addition, club membership grants free spectator entry to the main circuit, and some local businesses will also provide discounts for their services (e.g. tyre shops, fuel stations, mechanics, etc). It also grants free entry for track days and local festivals.

Super membership - $100

Super membership has the same benefits as a club membership, along with a 10% discount to access of both the main and go-kart circuits, plus free grandstand spectator seats.

VIP membership - $175

VIP memberships have the same benefits as a super membership, however the discounts increase from 10% to 20%, and is the only membership that allows members to utilise the trackside corporate facilities.

We will have a shopfront on Baylis Street in the Wagga Wagga CBD for making bookings of tours and/or purchasing pre-paid passes for the circuit, along with licensed merchandise and memorabilia from various motorsport teams and manufacturers.

Client's competitors

None locally

Demographic

 All ages and genders, particularly oriented towards car enthusiasts.

What is the client hoping to achieve through this project?

We hope to promote a new and exciting experience for all people, and to potentially discover new motorsport talent.

Is there any existing branding material?

No.

What are the non-negotiable parts of the brief?

The logo must have black at the very least. If you wish to use a mascot, then please make sure it is relevant to the region. Please make sure that the logo's theme is relevant to motoring and motorsport.

The brochure must include a map of the overall circuit (which will be up to the developer). It must include pit lane facilities, spectator seating, go-kart circuit (which must be adjacent to the pit facilities), track marshal boxes, medical/accident bays, and run-off/gravel trap sections. In addition, please include the entry pricing for the circuit. We will provide a basic layout of the circuit, including the proposed location of the circuit.

Specification of art and products required:

·         Logo (both black/white and colour)

·         Relevant slogan

·         Point of Sale 3D Promotional product - possibly motorsport-themed

·         Website design

·         A4 gate folded double sided DL brochure

·         Mock-up of our storefront on Baylis Street

Production Timeline and Deadline

First report and revision - Tuesday 30th August

Second report and revision - Tuesday 13th September

Final product - Tuesday 20th September

Budget Guideline

No budget

Prepared by

Josh Horsley

Date

15th August 2011