Tuesday, September 20, 2011




My initial job within the Kidson's Cycles Project was as a client liaison along with Ashleigh. During this time, we met up with Kris on multiple occasions for presenting logos and receiving feedback prior to the final presentation.

I was then in charge of developing the business letterhead for Kris, of which Kris appeared to be very pleased with the final product!

With my colour choices for my logo, I initially chose a deep green/orange colour combination, which essentially represented nature and adrenaline. I then decided to go with a light/dark green combination, following on with the emphasis of nature but also having a feeling of freedom and energy.

Monday, September 19, 2011

Business identities - Names

Accounting - Paula Jones Accounting
Hardware Shop - Bob's Hardware Shack
Graphic Design Studio - Ginger Ninja Creations

Requirements - business card, letterhead, with comp's slip

Sunday, September 11, 2011

Business stationary critique

Smith & Jones Lawyers:

  • Play around with font weights
  • Detail text could be a little smaller
  • With Comp's background could be lighter
Mango Creative:
  • Detail type was too big and loosely spaced

Business stationary

Smith & Jones Lawyers





Mango Creative



Hoot Kidswear